PROJ-CT by Julie Constant

FR / EN

EXPERIENCE 03.

DIRECTOR OF THE AFFORDABLE ART FAIR BRUSSELS

GROWING A FAIR,
BUILDING AN AUDIENCE.

GROWING A FAIR,
BUILDING AN AUDIENCE.

GROWING A FAIR,
BUILDING AN AUDIENCE.

FAIR DIRECTOR / STRATEGY / DEVELOPMENT
Brussels · 2011–2015


Leading the development of Affordable Art Fair Brussels, bringing together 90+ international galleries and 20,000 visitors around an accessible approach to contemporary art.

FAIR DIRECTOR / STRATEGY / DEVELOPMENT
Brussels · 2011–2015


Leading the development of Affordable Art Fair Brussels, bringing together 90+ international galleries and 20,000 visitors around an accessible approach to contemporary art.

01 / THE ROLE

SHAPING THE FAIR,
GROWING ITS REACH.

SHAPING THE FAIR,
GROWING ITS REACH.

SHAPING THE FAIR,
GROWING ITS REACH.

As Fair Director, I led the development of Affordable Art Fair Brussels, shaping its positioning, gallery selection, communication strategy and partnerships. The focus was on strengthening the fair within Brussels’ cultural landscape while growing its audience and maintaining an accessible approach to contemporary art.

As Fair Director, I led the development of Affordable Art Fair Brussels, shaping its positioning, gallery selection, communication strategy and partnerships.

The focus was on strengthening the fair within Brussels’ cultural landscape while growing its audience and maintaining an accessible approach to contemporary art.

02 / THE FAIR

© affordable art fair

90
INTERNATIONAL GALLERIES

90 INTERNATIONAL GALLERIES

8,000 M²
OF EXHIBITION SPACE

8,000 M² OF EXHIBITION SPACE

20,000
VISITORS / 4 DAYS

20,000 VISITORS / 4 DAYS

03 / THE RESULT

MORE THAN AN ART FAIR.

MORE THAN

AN ART FAIR.

MORE THAN

AN ART FAIR.

As Fair Director, I developed Affordable Art Fair Brussels as an experience extending beyond the gallery stands. Programming, partnerships and audience engagement helped create a distinctive event, connecting contemporary art with a broader public while strengthening the fair’s place within Brussels’ cultural landscape.

As Fair Director, I developed Affordable Art Fair Brussels as an experience extending beyond the gallery stands. Programming, partnerships and audience engagement helped create a distinctive event, connecting contemporary art with a broader public while strengthening the fair’s place within Brussels’ cultural landscape.

CURATION

GALLERY SELECTION
EMERGING ARTISTS
SPECIAL PROJECTS
CURATED CONTENT

PARTNERSHIPS

CULTURAL PARTNERS
BRAND COLLABORATIONS
MEDIA RELATIONS
LOCAL NETWORK

AUDIENCE EXPERIENCE

ACCESSIBLE ART
TALKS & PROGRAMMING
NEW COLLECTORS
EXCLUSIVE SERVICES

FAIR IDENTITY

BRUSSELS POSITIONING
COMMUNICATION
AUDIENCE DEVELOPMENT
CULTURAL POSITIONING